Craig Jackson and Partners Advertising is a full-service marketing and advertising agency. Leading the way in integrated marketing and brand communications, specializing in the creation and execution of campaigns designed to take full advantage of the latest advertising, design, public relations and interactive marketing strategies. Craig Jackson and Partners (CJ&P, CJP) is headquartered in Chapel Hill, North Carolina.AtypicalAdvertising agency. Marketing communications company. Creative shop. Strategic think tank. Interactive. Social. Guerrilla. Imagine all that in a no fat, no layers, no bull idea incubator capable of spontaneous acts of creativity. If you’re growing, you’re always going to be out of your comfort zone. What we do depends on people who spend an inordinate amount of time out of their comfort zone. Thinking atypically. Pushing the proverbial envelope. Generating results. Helping you grow. Here’s to never getting too comfortable. PhilosophyBe smart. Agile. Quick. Responsive. Be hot. Spontaneous. Savvy. On fire. CJ&P was founded in 1994 on the philosophy that creativity, powered by atypical thinking, is the most powerful force in business. Since then, we’ve discovered what we believe is the most powerful force in creativity – spontaneity. The kind that ignites brands, sparks conversations and fuels results. StrategyStrategists think creatively. Creatives think strategically. Both think atypically. Just as atypical thinking is a conscious choice to be different, our strategic approach is about as different as it gets. It’s a remarkably painless process based on outside-in logic and language that captures the brand and brings it to life. So every tactic reflects the needs and values of the people you value most ’ your customers. CreativeA few words on behalf of work that speaks for itself. Our work is the product of a collaborative process in which ideas are constantly bubbling to the surface. It’s spontaneous, high energy, outside-in, unfiltered and fresh. The result is an award-winning creative product that connects, resonates and stands out because it refuses to blend in. MediaTraditional. Interactive. Social. It’s all media. It’s all good. And it’s all about finding the right mix. Which means, first and foremost, finding the right agency. Tapping into the three screen world. Drilling down and turning your targets ’ whether they’re Boomers, GenY, Millennials, max connectors or microbloggers ’ into brand ambassadors. InteractiveTake what the technology gives you and strike up a conversation. Online. Offline. Outbound. Inbound. Internally. Externally. Viral. Guerrilla. Use interactive to engage your targets digitally and directly. To generate talk, spark conversations and light a fire under your brand. Is it our imagination or is it getting hot in here? Public RelationsHooks, angles and the fine art of being heard in a noisy media space. Testing, one, two, three. The PR professionals with whom we work are as passionate and atypical as we are. Image -shapers, contact-cultivators and reputation-rangers creating compelling content that drives results, recognition, awareness and dialogue. Media outreach. Strategic planning. Crisis communication. Content generation. Press releases. All delivered with equal amounts of respect for your brand and your targets. ContactWe can help just about anyone stand out in a crowd. Care to pick our atypical brains? Julie Lewis |